Global Pet Expo is the pet industry’s largest annual trade show and the most important trade show for the Royal Canin retail business, so they wanted to ensure their booth was as impactful as possible.
We designed and built a new booth structure, layout and eye-catching graphics that helped Royal Canin stand out in a crowded trade show and drew in show attendees. Product was showcased in a way that would inspire retailers how to optimally merchandise in their stores that would educate shoppers at shelf. This was accomplished through unique and innovative merchandising solutions such as a digital product selector tool, educational videos, and a physical “kibble center” that helped to showcase the benefits of Royal Canin food compared to the competition. The booth made a significant impression on key retailer attendees who are now actively pursuing how to execute these Royal Canin merchandising initiatives in their stores.